Saturday, May 30, 2009

Does This Make General Mills a Pusher?

The FDA has informed General Mills that given its claims of the cholesterol reducing properties of Cheerios, the breakfast cereal must be classified as a drug. The claims about heart health are okay though, since soluble fiber from whole grain oats has already been approved by the FDA as a heart healthy food. But the cholesterol claims must be abandoned or the cereal will be regulated like a new drug.

What in the world would the Cheerios Kid and Cheerios Sue think of this?

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