The FDA has informed General Mills that given its claims of the cholesterol reducing properties of Cheerios, the breakfast cereal must be classified as a drug. The claims about heart health are okay though, since soluble fiber from whole grain oats has already been approved by the FDA as a heart healthy food. But the cholesterol claims must be abandoned or the cereal will be regulated like a new drug.What in the world would the Cheerios Kid and Cheerios Sue think of this?
