This record is one of the first records I procured in my collection. I got this one as a premium by sending in box tops from Kellogg's Corn Flakes, back in 1965. I would have been 12 years old at the time.
This record actually contains three songs. The side Doin' The Flake is obviously a promotion for corn flakes, and introduces a dance called..what else...The Flake.
The other side has two songs on it The first is the hit single This Diamond Ring, followed by a second track entitled Little Miss Go-Go.
Gary Lewis is the son of comedian Jerry Lewis, but the group didn't promote this fact when they got a gig playing at Disneyland. When producer Snuff Garrett heard the group, he felt that featuring that fact and calling the group "Gary Lewis and The Playboys" rather than just "The Playboys" would help sell records. Garrett wanted this to hit, so he also brought in studio musicians on the lead tracks, relegating the band to playing only backup on the recording. Notable of these session players were drummer Hal Blaine, bassist Joe Osborn, Tommy Allsup on guitar, and Leon Russell playing the keyboards. By the time Garrett was done adding another vocalist and overdubbing Gary singing, little was left of the original band, but it did produce a hit. With that, the group was on their way to producing other hit records.
As you can see, the label shows lots of wear over the years. You can also see where I put my initials on the label in permanent marker all those years ago. This premium originally came with a custom sleeve, something that has long since gone by the wayside.